Database trial: American Consumer Culture, 1935-1965

We have trial access to a new database though October 1!

American Consumer Culture: Market Research & American Business 1935-1965 contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research. These reports were commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. These primary source documents are accompanied by hundreds of advertisements from the time period.

Use this link to begin exploring, and please leave your feedback!